Welcome to the 21st century

In the past few days, three big things happened in the world of media, IMHO, and they caught my eye, mainly because I wouldn’t mind participating in any of them.

1) The launch of TBD.com. In the spring, I made a trip to WJLA-TV, the D.C. ABC affiliate and the mastermind behind this hyperlocal journalistic venture. They were still conceptualizing the site (apparently this took longer than they had planned since it was supposed to launch June 1 and it’s now August), and I admit I totally didn’t envision what they were talking about. Groupon deals, snazzy multi-media content, traffic updates, an entertainment calendar, edgy reporters like Amanda Hess. This would be one-stop shopping for me if I lived in D.C. I really think this thing is going to take off like gangbusters and prove that there is money in local reporting. And I hope similar sites pick up in other cities (like, Chicago, and, hey, they could hire me!). Love love love.

2) The first MTV TJ. MTV decided to put a person on the front of its social media efforts, enter “Gabifresh.” She’s a bubbly, plus-sized fashionista from Chicago, and while I didn’t follow the competition to crown the first TJ, I’m glad someone like her won and not some jerk who wears Ed Hardy or a Lilo wannabe with a spray tan. While still a small percentage of the populace uses Twitter, I’m sure this competition alone made many more 18-24 year-olds join the Twitterverse. As someone who loves “the Twitter,” as one of my blogger colleagues calls it, this is really exciting. Companies realize the value of social media to the extent that they’re launching entire campaigns around it. Having the mega-brand MTV behind it looks promising. And based on the competition, hopefully people learned you are only interesting on Twitter when you’re posting interesting things, engaging with an audience, and *gasp* being interesting. NOT tweeting that you ate a ham sandwich.

3) BlogHer2010. It’s the largest gathering of female bloggers, perchance in the world. I saw a headline that I think summed it up perfectly “Women: the 5G Network.” Women are the ones putting out great content on fashion, being a mom, marriage, sex, budgeting your money. And advertisers are taking notice! Last year’s FCC mandate that bloggers state whether a product they’re reviewing was given to them by the manufacturer was, in part, caused by the huge power that these women wield. Power to the people female, peeps!

That is all.